22
Mar
xperia kristen

There are three new promo spots out for the Xperia Play, but have no fear - there are no thumbs in any of these (aside from the ones that would normally be attached to a human hand that is). That doesn't mean these commercials are any more - shall we say - traditional though, as Sony Ericsson has now turned to actress Kristen Schaal (from Flight of the Conchords and Dinner For Schmucks) to promote the gaming abilities of the upcoming "PlayStation Phone" with a quirkiness and dark humor that will likely appeal to many Android fans.

I have to admire a company for taking the unconventional route with an ad campaign. Though it may not really be that big of a risk: while it's possible that more old-fashioned viewers may be turned off by them, those guys probably don't want an Android phone that has a video game controller on it anyway. It's all about knowing your target audience and Sony Ericsson appears to have theirs right in their cross-hairs.

Enjoy:

http://www.youtube.com/watch?v=IU4QuP--FnU

http://www.youtube.com/watch?v=lYGiqG2Tfd4

http://www.youtube.com/watch?v=k8kiGSY6jqc

Source: YouTube [1] [2] [3] via Phone Arena

Will Shanklin
Will's typical, run-of-the-mill story is that of 'classically-trained actor turned Android smartphone and tablet writer.' If you catch him quoting Shakespeare, it's not because he misses it, but because he desperately wants his Masters in drama to count towards something.

Sir William dwelleth in the fair haven
Chicago; with his fair maid'n Jess and his
trusty cur, Ziggy.
  • Duffin

    Okay, these are Burger King-level weird. I am especially creeped out by that last one where she turns into a dwarf of some sort and her hair keeps moving opposite the direction of her head.

    • http://zalzalaweb.com/jens anakin78z

      They did a face replacement... pasting her face onto someone else's body, so the hair isn't actually hers. Looks like they didn't put too much effort into it, but I think that in the context of the commercial it's kind of ok :)

      • Duffin

        Oh, I know what they did, but that doesn't make it any less creepy.

  • http://zalzalaweb.com/jens anakin78z

    These are awesome. That last one in particular.

  • Kane

    I just got around to seeing them - there are actually 5 now. Hilarious.

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