That Android Market rival that has been preparing may be set to launch soon. If a recent tweet by advertising platform Millennial Media is correct, then it will be going live later this month.

While much is still unknown of the web retail behemoth's answer to the Android Market, their Developers' Blog did recently reveal several tidbits, including:

  • Your apps are linked to your Amazon account, and any apps you purchase will be pre-installed on Android devices you order from them
  • The style of the app listings will be consistent with's pages for any other product

Is there currently room for another store for Android apps? While Google's Android Market is far from perfect, it already has familiarity, pre-installation, and Google branding on its side. Therefore it would likely take a strong showing from Amazon to snag a major piece of the Android pie. Oh, and about that pie: Amazon will be dictating the prices of apps, not the developers. It remains to be seen how that will go down with app-makers, but if Amazon pulls an Apple and makes developers feel suffocated, I can't imagine this store going far.

Amazon Appstore Developer Blog Is Packed With Details, From The Appstore Requirements & Layout To Tips To Help Your App Succeed - Android News, Reviews, Apps, Games, Phones, Tablets, Tips, Mods, Videos, Tutorials - Android Police

Do you think their market has a chance to succeed? Will you give it a shot? We may not have to wait long to find out, but you can let us know in the comments.

Source: Millenial Media via Business Insider