06
Feb
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Remember the 15-second preview of Motorola's XOOM Super Bowl commercial that was leaked online a few days ago? Guess what - it's Super Bowl Sunday, the ad just aired in front of millions of people, and Moto immediately released the whole thing on YouTube, so that those of us who missed it could inspect just what exactly Moto's creative genius has been up to lately.

Unsurprisingly, the ad's 1984 theme (remember the teaser?) continues to implicitly take silent jabs at Apple, introducing the XOOM as "the tablet to create a better world."

So, does the full 1 minute ad impress or has Motorola failed to showcase the product properly? I, for one, won't be needing a forklift to pick up my jaw from the floor, and no napkins will be required to wipe drool off my face, although I thought placing those familiar white earbuds in the love interest's ears was quite witty. How about you?

Were you impressed by Motorola's XOOM Super Bowl commercial?

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Source: ShareMoto

Artem Russakovskii
Artem is a die-hard Android fan, passionate tech blogger, obsessive-compulsive editor, bug hunting programmer, and the founder of Android Police.
Most of the time, you will find Artem either hacking away at code or thinking of the next 15 blog posts.

  • Kane

    When she took out the earbuds, I got a little bit of chills, but overall, I think they could have shown off the tablet better. Not bad at all.

  • Jimmy

    It was okay. They should've shown the tablet more. The music was good though. I also like how there's no dialogue.

  • James

    Stupid. I doubt anyone will understand the jabs either.

  • kerry

    People who would complain about this ad would be right. I understand the artsey hidden message stuff but it came up very short. A love story is not what I expected from a badass piece of tech. Sad. Hopefully the tab does more than get me a cute homely girl with a apple fetish.

  • Álmos

    Her.. eyes.. are.. so.. HUGE!

  • http://www.thesmsguide.com colb

    I have always love this Super Bowl Ads. SO creative

  • koolkat

    I thought it was a total ripoff of Apple's 1984 commercial. Once again, a MotorolaFAIL.

    • John J

      That was the point.. flew over your head a bit, eh?

  • Kindroid

    If Motorola follows up on this with savvy adds showing the great things the Xoom can do, this hit just the right spot. Get peoples' attention first, then sell the product details. Remember the original Droid ads. Didn't say anything really. Built a lot of suspense.

  • Chris

    Hmmm...I think the iDon't ads were a lot better.

    Still, it will probably win more people over than a nice tech demo.