04
Feb
xoom_thumb

Super Bowl XLV is going down this Sunday, and while most people can't wait to see the Steelers face off against the Packers, Android fans have another reason to be excited: Motorola plans to air a commercial for the world's first Honeycomb tablet during the big game.

However, for those of us who simply can't wait any longer, Motorola's released 15 seconds of the ad - check it out:

As you can see, Motorola has decided to take yet another jab at Apple and the iPad's lack of customizability - not exactly the most innovative approach, but so long as it piques the public's interest, it should suffice.

via Android Central

Jaroslav Stekl
Jaroslav Stekl is a tech enthusiast whose favorite gadgets almost always happen to be the latest Android devices. When he's not writing for Android Police, he's probably hiking, camping, or canoeing. He is also an aspiring coffee aficionado and an avid moviegoer.

  • http://zalzalaweb.com/jens anakin78z

    Looks nicely shot and all, but I kind of with the product could stand on its own, without comparison. Even if you put iPad in a negative light, you still have people thinking iPad.

  • http://www.toysdiva.com PixelSlave

    >> Even if you put iPad in a negative light, you still have people thinking iPad.

    Not entirely true. It depends on many factors. Apple's Mac vs PC ad is a classic example of how effective a comparison would work in a commercial.

    • http://zalzalaweb.com/jens anakin78z

      maybe, but those brands were well established already, and there was already a negative sentiment towards PC. They were just feeding on it. The iPad is generally well received, and while there certainly is Android vs. iPhone, there isn't an iPad vs. Honeycomb that the general populus knows about, and this will likely just say Xoom, so it'll be iPad vs. thing that nobody in the general populous has heard about. Doesn't carry quite as much weight.

  • HoneyButts

    It is no competition...people keep missing the point of the ipad and the iphone and so does google with honeybutts. Ease of use...not confusing features. In a time when more and more people are using technical devices and some of the older generation who is afraid uses these products, they like them simple and that market is only going to grow.
    You miss the boat making things complex...you say boring...I say simple

  • http://n/a Mike

    It's not a jab at the iPad, it's a jab at Apple as a company, specifically their "1984" Super Bowl commercial.

    http://en.wikipedia.org/wiki/1984_(advertisement)

    • http://www.androidpolice.com/author/jaroslav-stekl/ Jaroslav Stekl

      Yes, Apple and the 1984 commercial are obviously being made fun of here. However, I'd argue the iPad is ridiculed as well, since this is an ad for the XOOM and the other people in the commercial are clearly portrayed as being totally uniform, much like the iPad and of its lack of customizability.

  • three_pineapples

    Um...how is this another jab? Isn't this exactly the same premise that was shown in the ad teaser before?

    Didn't the writer of that article say the ad was terrible if that was all there was too it? No admission the writer was wrong (as everyone in the comments posted, since it was clearly labelled as a teaser...)

    Seriously, I switched from Android Central to Android Police because I thought you were doing a better job but it seems the level of android reporting is just crap everywhere. This combined with the above article on the CM7 galaxy Tab ROM makes me want to go back to engadget for android news...(and we all know how much they love apple)

    • http://www.androidpolice.com/author/jaroslav-stekl/ Jaroslav Stekl

      Yes, it's the same premise, but it is conveyed in a completely different format (just compare the two videos). Plus, the "yet again" bit wasn't specifically referencing the previous teaser; it was talking about past Moto ads that poked fun at Apple.
      The article about that teaser:
      A.) Wasn't written by me (our editor-in-chief wrote it)
      B.) Never said that teaser would actually be the final ad; it merely suggested that the end product should be better
      Also, what was wrong with the editorial about CM7 on the Galaxy Tab? I thought David (my colleague) wrote it quite well and made a valid point.