Business Insider took a look at HTC's gross profit, and noticed something interesting: since the introduction of the Nexus One, the company's gross profit has nearly tripled. Although the Nexus One was a flop by sales standards (although certainly not by consumer standards - I've yet to meet an N1 owner who doesn't swear by the phone), there were clearly positive implications in building the device for HTC.


It's hard to say what caused the massive increase - whether because building the flagship device provided the company with valuable experience, because it coincided with Android hitting its stride, or because of the attention the company received for being chosen by Google. Whatever the case, it clearly worked.

[Source: Business Insider]

Aaron Gingrich
Aaron is a geek who has always had a passion for technology. When not working or writing, he can be found spending time with his family, playing a game, or watching a movie.

  • Jaymoon

    I'm sure the Evo helped in that bump once June hit... :D

    • Aaron Gingrich

      Definitely, it was quite a hit!

      • Coldman

        Yeah, and still is. One of the best devices overall and definitely one that started it all. It's as symbolic to me as the Nexus One.

  • Tom

    Before Nexus One I had never heard of HTC. Currently 4 out of 5 people on my family plan own a HTC Evo.