Although, the Android Market has exploded recently, it is no secret that apps on the iOS platform consistently look and perform better. With revenues from mobile apps set to triple this year, Google is going on a mass hiring spree to find developers to create quality apps for the Android Market, reports the Wall Street Journal.

Google, like Apple, takes a 30% cut for every app sold in the Market. However, with paid app sales failing to live up to expectations, Google is hoping to increase its revenue stream by improving the overall quality of the apps available in the Market.

So far, Google's own efforts in app development have focussed on extending functionality for their web properties, including Gmail, Google Reader, and Google Maps. With this new effort, Google will be paying developers to come up with the next hit game or innovative social media experience.

A successful smartphone platform today is not measured by its list of features, but by the number of apps available in its app store. Does anyone remember how many apps Palm had in its store for the Pre? By creating a number of useful apps, Android is likely to entice more users to switch. Furthermore, Schmidt, the outgoing CEO of Google, has already made it clear that Google still has big plans for the Android platform.

Credit: Wall Street Journal

Abhiroop Basu
Abhiroop Basu is an opinionated tech and digital media blogger. As a doe-eyed twenty-something he started his first blog TechComet to comment on anything tech-related that caught his omniscient eye. Since then he has blogged for Android Police, Make Tech Easier, and This Green Machine. In the real world, Abhiroop Basu is a resident of Singapore and the Editor of The Digit, a subsidiary of The Potato Productions Group.

  • mitch

    I hope those smarty pantses don't figure the niche I'm working on.

    • abee

      haha, I thought the same thing.

      I am almost ready to release my app - working on the last 10% now.

  • Fred

    I hope they get smart and offer a retail method to purchase apps like gift cards. That would help increase the sales of apps to all those people who don't have access to a debit card (kids, paranoid, etc)...

  • http://www.AndroidPolice.com Artem Russakovskii

    I am hoping that Google is going to pick up some of the best Android devs from xda and the ROM hacking community, only to have them work on something equally or more awesome and get paid well for the efforts. At the same time, I am secretly hoping they won't be doing it, so that those devs can keep working on their projects that we've all grown to enjoy and appreciate.

  • Tyler

    They should promise to allow devs to keep 100% of their apps revenue if the app gets downloaded more than, say 50,000 times.

    It would give devs incentive to develop, and maintain, high quality applications.

    • abee

      all dev's that come up with an awesome app should get a company car for the duration of their employment at Google :-)

  • David Cesarino

    I developed an app for personal use. Later on I improved it and released as a paid app.

    I know from personal experience, living with other people, that gift cards and, much more importantly, carrier deals (think paying with your phone bill/credits) could improve the paid app business.

    I believe that my app was quite well developed. But I also believe that the fact that it is a niche app tells me that it making and staying in one of the "Top Paid" lists of the Android Market is more a failure of the model than really a matter of quality (or not) of my app.

  • Paul

    How many apps did the Palm Pre have? lol, I have no idea.

    I've always been a big believer that Google should hire talent from the hacking community. Not only to create apps but to help them with the ROM. I mean, cyanogen knows Android back and forth, who better to help them release 2.4 than cyanogen and his team? Imagine all of their awesome tweaks being integrated into an official build.