03
Jan

America's most trusted name in bar graphs, Nielsen, released an updated look at smartphone market share distribution today. The results aren't terribly surprising: Android is growing, and quickly at that. Blackberry's free-fall into the abyss has slowed to a steady death march. But what about Apple's fare?

Since the release of the iPhone 4 in June, Apple's total share of the smartphone market has increased by a paltry 0.7%, while Android has gained 10.8% more of the smartphone pie to reach 25.8% of the total - a mere 2.8% behind Apple, as you can see below.

Meanwhile, Android is outright dominating smartphone purchases made in the last six months, representing over 40% of all smartphones purchased since June. It seems very likely that the iPhone will be eclipsed by Android in the coming year if this trend continues, though a Verizon-bound iPhone 4 would definitely shake up the numbers to some degree.

We'll have to see how all this plays out in 2011 - with the emergence of dual-core Android handsets, Gingerbread phones, and Honeycomb tablets, this seems to be shaping up as Android's biggest year yet.

Source: Nielsen

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • http://www.chromebook.dk Philip

    Congratulations Apple! Looks like you had the biggest slice of the market starting September 2010 and ENDING January 2011! Sorry that it only lasted four months... ;-)

  • Subaru Man

    I'm very curious to see what the Verizon iPhone does to these numbers. It will be interesting to watch.

    On one hand, many of the people I know (small sample, but I think it's representative) were tired of waiting for the iPhone, but would not leave VZW to acquire one. They became so tired of waiting that they finally upgraded to an Android phone (and were very happy in doing so). Most of these people upgraded in the last 6 months or so and are now on 2 year contracts that cost $350 to break. My mother and father are perfect examples of this (Samsung Fascinates).

    But I also have witnessed some interesting occurrences among friends and family where an individual wants an Android phone because it is an Android phone, not because it is the next best thing to an iPhone. This trend is neat and a very good thing for the Android community. My sister had to have a Droid X because it's what her friend's had. I personally converted two of my friends to Android phones after letting them play with my DINC (one got a Nexus 1 and the other a DINC).

    And then there is the group of those who are completely dissatisfied with AT&T for whatever the reason. I know someone with no 3G in his area so his iPhone 4 is pretty crippled. He will likely grab a VZW iPhone as soon as he can. This is a hardware sale, but not really a new iPhone user.

    I apologize for the long winded post, but I am curious to see how this plays out. I really hope it does not damage the Android community as I'm enjoying it very much. My suspicion is that the first scenario is the most common (people are already locked into other phones on VZW or other carriers and are unwilling to cut and run to the VZW iPhone).

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