12-16-2010 9-27-37 PM_wm

Google has been making multiple changes to the Android Market recently, with the introduction of 6 additional screenshots, new promo graphics, YouTube video links, recent changes, and a whole new and refreshed Market app. It looks like they're not planning on stopping, as yet another, more subtle, update just hit the Android Market publishing interface, also known as the Developer Console.

The new change expands the previously measly 325 character Description and Recent Changes fields to a whopping 4,000 characters for the Description and 500 characters for the Recent Changes. It looks like the number 4,000 wasn't chosen at random - application descriptions on Apple's iOS platform can occupy exactly this many characters.

What does it mean for the future of Android apps?

  1. Developers can now finally explain what their apps do, how they work, and why they're better than the competition without feeling constrained and claustrophobic.
  2. While reading so much more text can get a bit daunting and unusual on a small screen device, tablet and Google TV users will not have as much trouble.
  3. Likewise, users reading descriptions using the upcoming official web version of the Android Market should be able to do it with even less trouble.
  4. One thing that concerns me is now developers might start feeling like they need to fill out all of the allotted space, and we'll be flooded with app descriptions longer than they need to be. Keywords, search engine optimization, spam - suddenly, there is over 11 times more space for it. I hope it doesn't end up being a big issue.

Developers, what do you think? Yay or nay?

12-16-2010 9-27-37 PM_wm

Cheers for the tip, Yuku

Artem Russakovskii
Artem is a die-hard Android fan, passionate tech blogger, obsessive-compulsive editor, bug hunting programmer, and the founder of Android Police.
Most of the time, you will find Artem either hacking away at code or thinking of the next 15 blog posts.

  • http://mindmirror007.blogspot.com alchemist007

    Everything points to a better web (browser) based Market interface!

  • yuku

    I'm scared that developer will start putting as many keywords as possible on the descriptions, something like:

    "This is not Angry Birds, Robo Defense, Gmail, Poweramp, Google Maps"

  • nifty

    Android market still locks my device out so I have to use the amazon market. Not as many apps and what I want is rarely offered in a free 'try before you buy' format forcing me to have probably spent double the cost of my device over there. It was funny how the receipts for my amazon purchases first showed up as spam in my gmail, then as non-prioritized mail, I think google knows what is going on!