What a barrage of Nexus S news today! First, a brief appearance at Best Buy, then an actual picture of the new Nexus on BestBuy.com, confirming it will run Gingerbread, and now we have a supposed snap of the Best Buy internal Live Mock memo, showing, among other things, the Nexus S getting a dedicated endcap on the November 14th planogram. It doesn't look like it is going to be a live mock just yet, which means it will either contain a dummy unit or various Nexus S promotional material and information.

Let me break this down a bit:

  • an endcap is the area at the end of a store aisle dedicated to displaying highlighted and featured products
  • a live mock, from what I understand, is a real demo version of the device, as opposed to a dummy unit
  • a planogram is essentially a store product location diagram


The picture was taken by @anrblog, who claims he persuaded a Best Buy employee to allow him a quick glance at their system. It does look credible, but I don't see Best Buy attribution anywhere, so take this rumor with a grain of salt.

One thing is for sure - the Nexus S is real, and it's coming soon - so soon that we can almost smell that gingerbread.

Source: Yfrog via @anrblog

Artem Russakovskii
Artem is a die-hard Android fan, passionate tech blogger, obsessive-compulsive editor, bug hunting programmer, and the founder of Android Police.
Most of the time, you will find Artem either hacking away at code or thinking of the next 15 blog posts.

  • Double

    Possible unveiling:
    Google developer day moscow:
    (4 android developer advocates)

  • Mark

    Did you notice the "which will be a Live Mock...someday"? FAKE

    • http://www.AndroidPolice.com Artem Russakovskii

      Yeah, of course I did. These plans are likely written by floor managers who are not PR people - these are internal memos, and it's a perfectly normal thing to see in one of these. They're not sure when but they know they need to set it up.

  • jones daily

    the document in question is still available on Best Buy's system....the NOTE section does not exist. It was typed in there before the picture was taken.

  • http://www.riseofandroid.com/ JeiboyAndroidUpdate

    I don't think it is a fake.