03
Nov
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Yesterday, T-Mobile officially rebranded its new HSPA+ network as "4G" in an effort to gain that extra G that consumers are so obsessed with (relevant: [1] [2]). In order to promote this newly proclaimed largest 4G network in the country along with the myTouch 4G that was released today, the company launched a video campaign that will air on major TV networks and websites.

The first campaign video features a fresher, younger, and even more vibrant replacement for Catherine Zeta-Jones (who has been T-Mobile's regular face in the last few years) in a familiar and kind of overplayed "Hi, I'm a Mac, and I'm a PC" style. I'll keep the thoughts on the originality of the plot to myself, but any jab at AT&T and the iPhone is certainly welcome in my house.

Source: T-Mobile YouTube

Artem Russakovskii
Artem is a die-hard Android fan, passionate tech blogger, obsessive-compulsive editor, bug hunting programmer, and the founder of Android Police.
Most of the time, you will find Artem either hacking away at code or thinking of the next 15 blog posts.

  • http://www.anivision.org Xcom923

    *sigh* I hate this Ad on so many levels. First T-mobile doesn't have a 4G network it's 3.5 at best. Also if they are claiming to have the biggest 4G network does that mean anyone can just say stuff like that? Also what about sprint? Notice they don't compare themselves to sprint in anyway since you can do the same on unlimited data with them.....just some food for thought.

  • http://www.slipshft.com Slipshft

    Let's all hop on the 4G bandwagon so no one is left out. Truth be told, no one is currently using the technology that qualifies as true 4G access. Sure the speeds are faster, but really this is 3.5G (or maybe 3.75G). Speed is not the only determining factor to claim 4G, you can check out this link for the story on real 4G: http://www.itu.int/net/pressoffice/press_releases/2010/40.aspx

  • James

    That's a fail. You don't have the nation's largest 4G network, T-Mobile!

  • rmc

    I see it for the humor it presents . . . Apple & AT&T both need an upgrade in their respective industries. The comparison to the old Mac vs PC is soo worn out, but I gotta admit that I do like the new life of it since the message shows the iPhone still comes with limitations & old baggage.

    In regard to the "4G" moniker, who cares? None of the carriers are truely 4G and won't be for years.

    Evo ftw!!

  • Rigelian

    Sprint's "4G" network isn't technically 4G either. Nor will Verizon's or AT&T's future LTE networks be "4G". I suspect that T-Mobile is taking the position that if Sprint and everyone else can call their networks 4G, so can they.

    As for comparison with Sprint's 4G network, I believe T-Mobile provides "4G" coverage to a potentially larger population than Sprint at the moment.

    It will be interesting to see how this all spins out.