20
Oct
speed_revenues

Benoit Essiambre, the developer behind iOS and Android apps Speed Bones, Speed Muscles, and Speed Anatomy, recently compared his experience with the Android Market to that of the Apple App Store. Particularly, he discussed ease-of-use, support, and perhaps most importantly, profitability. His thoughts as a developer: the Android Market has a perk or two, but overall it still falls short of the Apple App Store.

His first point: Canada only received paid market support just a few weeks ago. In fact, he created Speed Bones nearly two years ago, before realizing that the Market didn't yet support paid Canadian apps. As a result, he opted to port the app to iOS (which forced him to purchase a Mac Mini - way to go, Google). As a result, he only released Speed Anatomy on Android about 6 months ago:

... tired of waiting for Google, I released Speed Anatomy for free on Android supported by an Adsense banner. I would release the more advanced versions, Speed Bones MD and Speed Muscles MD when Google opened it's store to me. [sic]

The result: the game received more than twice as many daily downloads as its iOS counterpart. That said, the Android version was free (ad supported), while the iOS version was paid. Initially, this wasn't a problem for revenue - AdSense was still in private beta, and the CPM was high enough that revenue from the free version was healthy. Or it was, until AdSense went public - by Benoit's estimate, ad revenue fell to 1/5 of what it had been during the beta.

While he wasn't thrilled about the sagging ad revenue, he expected that the free Speed Anatomy app would build awareness and demand for the launch of Speed Bones and Speed Muscles. As it turned out, not so. While Speed Anatomy has nearly 400,000 downloads, Speed Bones and Speed Muscles have less than 500 purchases each.  As a result, revenues thus far are about half what they are for the iOS versions. Discouragingly, revenues for the paid apps have been declining as well:

speed_revenues

Benoit isn't quite sure why the app isn't doing nearly as well on Android, but he has a few possible factors in mind:

  1. "... the Android Market app is buggy. Everyday I receive at least one support e-mail from users that have tried to install one of my apps but got it stuck on an 'installing' state. There is a solution that requires clearing the cache of the Market app which seems to fix the problem however I wonder how many people simply give up instead of sending me mail."
  2. "... I might still be disadvantaged by being Canadian. For example yesterday I received a support e-mail for someone who is usually able to purchase apps with his credit card but wasn't able to pay for my apps. The Google Checkout support site states: "The types of cards accepted through Google Checkout are based on the seller's location.". This is bad because the reduced sales numbers lower my rankings and result in even lower sales numbers."

The picture gets uglier still: the Android Market doesn't deduct sales taxes,  which means that come tax season he'll have to get an accountant to run all the numbers and figure how much he owes.

The end result is that his revenues with the Android Market are about half what they are in the App Store, and he spends about twice as much time providing support to users. In fact, the only silver lining is that the update system is instantaneous. Nice? Sure, but it probably doesn't make up for the shortcomings.

Still, at the end of the day, you can't argue with the fact that the popular movement among users and developers alike is towards Android. Even Benoit himself never once bashes the Market or praises the App Store - he simply states the facts and why he thinks things are the way they are.  It's certainly an interesting read (if you're in to that sort of thing) - but hell, it looks like his whole blog is full of interesting thoughts from a developers standpoint.

[Source: SpeedAnatomy Blog]

Aaron Gingrich
Aaron is a geek who has always had a passion for technology. When not working or writing, he can be found spending time with his family, playing a game, or watching a movie.

  • John Doe

    And people wonder why companies are trying to sell their wares outside of the Android Market. It would be nice if Google would slow the hell down for a second and clean some of this crap up. Market is an ugly POS that needs a major overhaul and frankly it wouldn't hurt if Google would set up and honest to god portal at market.google.com and allow people to browse, buy, and yes even install (think chrome to phone apps.) app from your desktop.

    • Update

      Interestingly, all of John's desires came to pass.

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