Well, Verizon is up to their old tricks again. Last time they did something worthy of a head-scratch was just a short time ago, when they forced Bing onto the Fascinate and abandoned the built-in Google bits and pieces for search.

Now they've decided that, in addition to Google Maps, Google Search, and Google Voice Search not being necessary, the Android MARKET is insufficient. Introducing the Vcast App Store!


Verizon seems to think that they are somehow more likely to persuade users to buy apps. While there may be some advantages (carrier billing being the only one i can think of), it is really starting to look like Verizon hates Google.

The apps, when submitted to the Vcast App Store, would be submitted to a panel for approval (a la Apple's method) and is guaranteed to make it into the market, if approved, within 14 days. Developers would also get 70% of the purchase price of an application. While that may sound great, and Verizon has their share of Android phones, it seems like an odd move considering the number of handsets that can use this. Developers will most likely still have to submit their apps to the Android Market in order to make any money. While Verizon IS giving them a new opportunity, they are also making developers take extra steps. Call me crazy, but couldn't Big Red just add the carrier billing option into the regular Android Market?


Brad Ganley
An Android power user, Brad consumes most of his free time with unhealthy amounts of cell phones and cell phone related things when he isn't playing with his son. Brad is also an avid movie-watcher and tea-drinker.
  • http://twitter.com/anujahooja anujahooja

    This is terrible. This is horrendous. I understand that Google doesn't want to take control of hardware manufacturers and their skins and whatnot, but they REALLY need to start enforcing some rules on these carriers. I can't even begin to explain how terrible this is *sigh*..

  • Ru

    This is why my incredible is rooted and running CM6 - I want nothing from Verizon and will choose future phones and service based strictly on whether I can get rid of that kind of crap.

  • David

    Sprint all the way, cheap rates, best phones on the market and great discounts towards already cheap rates. Service its great where I live, no data caps, hidden fees, etc. Rooted evo for free hotspot on true 4G not that fake 3G+

  • Robert

    I'm getting irritated with Big Red. My Droid 1 has been great, and hasn't had a stock ROM on it since Feb 2010 or so. But I haven't seen anything compelling from Verizon since the D1's release and crap like this makes me want to go to T Mobile or Sprint. G2 or Epic. No WiMax here though, so the G2 is more likely.

  • shaneaus

    I just switched from ATT to Verizon and I'm beginning to regret the decision. Bot ATT and Verizon suck when it comes to leaving the devices alone. Unfortunately, where I work they are the only two options for dependable cell service.

  • andreas

    Wow that quite drastic and I would like to see what will be the reaction of Google to such witless move.

    Perhaps Google should be more restrictive on the android market than now.

  • Isaac

    This is seriously stupid. I'm convinced that a lot of people who think they prefer Mac computers actually just prefer computers that don't come with an impenetrable wall of resource sucking and time wasting crapware. Most people are shocked at how friendly and usable a fresh windows install is because they've simply never seen one before. Android is well on it's way to suffering the same fate, and to the same adversary as MS.

  • Keefers

    There will always be a way around verizon stupid mistakes.

  • Inspiron41

    GO away verizon..........
    We dont want your bloatware crap

  • http://www.babyesp.com Peter

    As an app developer yes it IS annoying to have to deal with another Market.

    Not too big a deal to upload the app for approval, etc. but the bigger question in my mind is what sort of tools will this market have to prevent piracy? The Google market now has the licensing service (in addition to the older crappy copy protection).

    I will not release my apps to other markets that do not have a way to prevent piracy.

  • http://www.aaandroid.com aaandroid

    I will not release my apps in a Market that requires approval. I'll let users decide if they want my apps. This move is going to give Android a name because people switching will wonder why Android doesn't have that many apps when in reality, it's because they have VCast and not the Android Market. What about root apps? Will they approve those? All my apps are either entirely root or take advantage of root to give extra features to those who have it. Will I have to make two apps, one for each Market? That isn't going to happen.

  • Sponge Bill

    Wow. I thought it sucked when Sprint added their "Sprint Approved" section to the Android Market. Sure they moved downloads to the menu button but at least I don't have another Market. Too many markets and hardware is the reason the Android Market will never get away from "casual" gaming hell. Really? Another memory tile game gets released......