24
Aug
chitika_adclickthrough

Dan Ruby, Research Director for ad firm Chitika, just pinged us to share his latest Android research findings. The research compared the Apple and Google mobile platforms to determine which is more profitable for advertising, and the answer is overwhelmingly Android. When we say overwhelmingly, we mean by 80%:

chitika_adclickthrough 

As usual, this is based on Chitika's ad network - so while the numbers are likely pretty accurate, they're not necessarily official.

chitika_adclickthrough2

All of the studied platforms have an equal pay-out rate, but Android users have a significantly higher ad click rate - nearly 1.2% of ads displayed are clicked on, versus about .65% for the iPhone. Interestingly, Android even beats out the iPad, despite the iPad being a more capable device with a larger screen.

The end result is that given the same number of app downloads, ad-based apps bring in 80% more revenue on Android. That’s good news for Android devs, and coupled with the incredible growth of the Android platform, should help convince them that Android is the place to be.

[Source: Chitika]

Aaron Gingrich
Aaron is a geek who has always had a passion for technology. When not working or writing, he can be found spending time with his family, playing a game, or watching a movie.

  • Barry

    Does this measure click or click through to actual purchase?

    I routinely hit the ad banner by mistake in an android application and immediately back out of the browser.

    Would I be counted as having clicked the ad?

    • Aaron Gingrich

      From what I know of online advertising, you get paid per click. So yes, when you accidentally hit the ad, you're counted as clicking it.

      I can't imagine that skews the results in favor of Android, as the iPhone likely has a similar problem, while the iPad is less likely to have that problem but has a higher click rate.